LATEST PROJECTS
Project | 01
Corelle Brands | Press Release
World Kitchen Changes Name to Corelle Brands
ROSEMONT, Ill., Feb. 5, 2018 -- WKI Holding Company, Inc. (World Kitchen), a leading multinational manufacturer and marketer of housewares, today announced it has changed its name to Corelle Brands Holdings Inc. The move marks a key step in the company's growth and development and comes less than one year after its acquisition by Cornell Capital, a New York-based private equity firm.
"This is an exciting new day for our company. Moving forward with our brand portfolio aligned under Corelle Brands, a name that connects to one of our most recognizable and market-leading brands, is the next natural step in advancing our business. We have a strong leadership team in place and a committed partner in Cornell Capital. Together, there is a clear strategic vision for expansion and solid growth trajectory in North America, Asia Pacific, and key international markets," said Kenneth G. Wilkes, President and CEO of Corelle Brands Holdings Inc.
The company manufactures and markets housewares products including iconic brands such as Corelle®, Pyrex®, Snapware®, Chicago Cutlery®, and CorningWare®, among others. Many of the company's brands have long histories as trusted names in the housewares industry, and can be found in millions of homes around the world.
"We have a renewed focus around our core brands and a commitment to building our competitive advantages – innovation, quality and service. We are making significant investments in new product development, process capabilities, and an integrated 360 consumer experience that will benefit both our company and our retail partners. Additionally, we are transforming our digital presence, as a purchase channel and as our leading means of brand engagement for consumers," said Wilkes.
The new Corelle Brands name will make its industry debut this March at the International Home and Housewares Show where it is poised to share exciting new line introductions, particularly for its leading Corelle and Pyrex brands.
About Corelle Brands LLC
Headquartered in Rosemont, Ill., Corelle Brands LLC (the US operating subsidiary of Corelle Brands Holdings Inc.) and its affiliates manufacture and market products worldwide through a portfolio of well-recognized and respected brands, including under the Pyrex®, Corelle®, CorningWare®, Snapware®, Chicago Cutlery®, and Olfa® trademarks. Corelle Brands and its affiliates employ approximately 3,000 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit www.corellebrands.com.
Project | 02
WaterWipes | Press Release
WaterWipes® Showcases Parents' Journey in New Global Campaign "When a Baby is Born, a Parent is Born"
PORTSMOUTH, N.H., Jan. 23, 2018 /PRNewswire/ -- Today WaterWipes, the World's Purest Baby Wipes, announced the launch of a new global marketing campaign 'When a Baby is Born, a Parent is Born' focused on the joys and challenges of the journey of parenthood as told through the purest metaphor: water.
WaterWipes® Showcases Parents’ Journey in New Global Campaign “When a Baby is Born, a Parent is Born”
The heart of the first-ever global campaign from the Irish brand includes a video which will be revealed on digital platforms (view here) and will air on TV in the U.K., which aims to be an authentic and exhilarating look at parenthood – from apprehension to elation, from turbulent moments to those of pure bliss. The creative follows the journey of a woman experiencing defining and emotional parenting moments in beautiful and dramatic scenes. The milestones are mimicked by her engagement with the water: leaping into the waves, being swept up in the chaos and strength, only to experience its calmness.
"Parenting is full of your highest highs and lowest lows, and we wanted to bring that to life in a way that felt powerful and true," said Sarah Lipes, brand marketing manager for WaterWipes USA. "Crashing waves signify rough times and tranquil water brings us back to those intimate, beautiful moments. As a brand that was founded by a parent, it's important for us to accurately capture the parenthood experience and showcase the entirety of the journey."
WaterWipes conducted focus groups and partnered with Mother.ly, an online resource and community for new moms, to uncover real thoughts and feelings from new parents. Mother.ly surveyed nearly 1,000 new mothers and the parenthood study found:
Biggest Life Changes
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91 percent said that having a baby was the biggest transition in their life so far, compared to getting married, buying a house, and graduating college.
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Half of the women surveyed (51 percent) said that 'trying to have it all' was the biggest stressor for new moms, followed by physical and mental recovery.
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Of the women surveyed, the top four adjectives used to describe parenthood were: challenging, amazing, exhausting and overwhelming.
Relationship Changes
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More than half of the parents surveyed (54 percent) said they are more patient and appreciative of their partner after having a baby.
From these parenting truths, WaterWipes, in addition to showcasing via the new campaign, is encouraging parents to celebrate both the perfect and imperfect moments. Partnering with new mom, creative director and influencer Whitney Port, WaterWipes will kick off the campaign with a panel discussion in New York City to give moms and dads a platform to discuss the beautiful and chaotic journey of what it feels like to be born as a parent. To follow along and share your parenthood journey, use #ParentIsBorn and follow @WaterWipesUSA on Facebook, Twitter and Instagram.
WaterWipes are available in retailers nationwide including Amazon.com, Walmart, Target, buybuy BABY, Walgreens and more.
Survey Methodology This survey was conducted by 965 Motherly Insights Panel respondents between December 19, 2017 and January 3, 2018.
About WaterWipes WaterWipes, a global Irish brand, are the world's purest baby wipes made with 99.9% water and a drop of fruit extract. WaterWipes were created by a concerned father looking for a better baby wipe after discovering his newborn suffered from diaper rash and sensitive skin. WaterWipes are one of the most well-known and loved baby wipe brands in Ireland in the UK and are now available in the U.S. For more information, please visit https://www.waterwipes.com/us/parent-is-born.
Project | 03
Chicago | Press Release
360 CHICAGO Launches Chicago Resident Exclusive and Free Sunset Series Programs
Chicago, IL. – March 10, 2016 – 360 CHICAGO Observation Deck, one of the top attractions in Chicago and home of TILT, the city’s highest moving attraction, introduces its first-ever Chicago Resident Appreciation Rate on Monday, March 14. The new admission rate invites 606 zip code residents to enjoy a 50 percent savings on general admission every day of the week throughout 2016. The locals-only offer comes on the heels of a spectacular multi-million dollar renovation and serves as a “thank you” to the many residents who count the John Hancock Center a favorite in the city's skyline.
Those who provide a valid ID proving 606 zip code residency will save 50 percent on general admission entry. With 606 Resident Appreciation Rate, adult admission is $10 instead of the regular $20, and youth (ages 3-11) admission is $6.50 instead of $13.
“The Hancock is an icon for Chicagoans and our observation deck provides breathtaking views of the city they adore,” says general manager Nichole Williamson. “We wanted to recognize the local affinity to the building with an offer that makes it easier for Chicagoans to visit often and fall in love with their hometown all over again,” she adds.
Simultaneously, 360 CHICAGO Observation Deck unveils an exciting new Sunset Series featuring free weekly activities focusing on photography and architecture buffs, and those who prefer the harmony of music and sunsets.
The Sunset Series on the 94th floor is open to all visitors with general admission tickets from 6– 9 p.m. and includes:
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Mondays: Photography Night –On this night only, visitors can bring in tripods to capture the incredible images of the skyline, lights and views. Nick Ulivieri, a professional photographer lauded for his Chicago imagery, serves as the 360 CHICAGO photography ambassador, and will help develop photography workshops and contests over the year.
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Tuesdays: Chicago Architecture Foundation docents serve as “guides in the sky.”
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Thursdays: DJs from Mode Events offer entertainment while visitors toast sunsets.
In the past year, 360 CHICAGO has completed an entirely new experience for visitors. Not only did owners complete an extensive renovation to the concourse and stunning observation deck, they also enhanced the one-of-a-kind TILT, adding LED lighting, and new sound and motion profiles. Inside the concourse, an interactive exhibition spotlights the city’s history, architecture, and neighborhoods. On the 94th floor, a brand new Architect’s Corner Café & Bar serves artisanal small bites and beverages including specialty cocktails, wine, and craft beers visitors can enjoy on west- facing stadium seats designed for relaxing and sunset gazing.
Observation Deck Hours and Pricing
Open 365 days a year from 9:00 a.m. to 11:00 p.m., the last ticket is sold at 10:30 p.m. NEW 2016 exclusive – Chicago 606 Resident Appreciation Rate: $10 adults (ages 12+); $6.50 for youth (3-11). General admission: $20 for adults (ages 12+); $13 for youth (3-11); free for children under 3. Additional ticket options such as Total Tower Experience, FastPass, and Sun & Stars are available online. Packages and group rates are also available, affiliated with Chicago CityPASS and GO Chicago Card.
TILT Pricing
TILT costs $7 per person and tickets do not include admission to the observation deck. Guests first purchase a valid on-site admission ticket to gain access to the observation deck and TILT. Tickets can be purchased online or in person at 360 CHICAGO’s ticketing desk, based on availability.
360 Chicago is located at 875 N. Michigan Avenue, 94th Floor in Chicago, IL. For information, weekdays 9:00 a.m. to 5:00 p.m., call 312-751-3681. All other times, please call 312-654-2892. Follow on social media through Twitter and Instagram: @360ChiViews; Facebook: 360 Chicago. Visit www.360chicago.com for information.
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